Critical acclaim for Smart Marketing – The National Business Review says, “This book is a must for business owners who know they need to think about their brand but don’t know where to start.” Read the full review here.
Smart Marketing explains how to build a powerful brand through Need Satisfaction Marketing™. It unravels how customers think and make decisions and shows you how to use this to increase sales and improve bottom line profit.
Smart Marketing shows you how to:
– Identify new customers that are most likely (and willing) to buy from you
– Understand how they make buying decisions and how to use this to your advantage
– Build a compelling marketing pitch that sets you apart from competitors and enables you to sell at a premium price
– Develop a cost-effective promotional programme using the latest online and social platforms as well as traditional media
By applying the proven concepts of Need Satisfaction Marketing™ any business owner or manager can create a powerfully different and successful brand. This book offers a logical and easily understood planning process, illustrated with real-life examples and practical models. It’s a toolbox of valuable resources enabling the reader to build and manage their own brand. Plus, readers get exclusive access to additional free marketing resources, tools and planning templates on this website.
This is what readers are saying about Smart Marketing…
“Phenomenal. Smart Marketing is a highly practical book with tons of examples that illustrate how the tools of Need Satisfaction Marketing work in reality. If you have a small business, work on a start-up or spin-off project and customer acquisition and retention is important for you, then this is a must read (and must follow) book!”
“An excellent book. Practical, pragmatic and easy to follow. Highly recommend it to any business wanting to make a real difference to their marketing.”
“There are many examples from real life to illustrate the important points, and plenty of humour too. This book is a practical, clearly written guide that small business owners can use to build their own effective brand strategy.”