Giving you the inside line on brand strategy.

• Will New Zealand’s new road safety campaign hit the sweet spot? It depends on the follow-through
  The latest New Zealand road safety campaign has not only attracted much attention locally, but internationally too. Historically, most advertising campaigns based on fear have proven to be less than ineffective (fear works really well as a motivator in war!) After our first few viewings we tend...
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• Is teaching an old dog new marketing tricks really that difficult? Not if the delivery method is correct.
  As you get older your brain becomes less pliable and the ability for neurons to make fresh connections is much harder. Our brains are not hardwired as we have come to believe, but are ”soft-wired” by experience. Case study-based workshops are a proven adult learning method ...
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