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Strategist.
An international brand strategist, Wayne has worked with well over 400 business brands, from start-ups to corporates, across a wide range of industries.
Commentator.
As a sought-after commentator on brand strategy by the mainstream media and business press, his views and opinions have been widely published.
Coach.
As a marketing consultant to a number of international business incubators, Wayne works pro-bono with many startups and entrepreneurs.
Author.
Wayne's new book, “SMART MARKETING - An essential guide for smaller businesses” is helping businesses across the world to improve their marketing performance.
Will New Zealand’s new road safety campaign hit the sweet spot? It depends on the follow-through
Giving you the inside line on brand strategy.
Will New Zealand’s new road safety campaign hit the sweet spot? It depends on the follow-through
The latest New Zealand road safety campaign has not only attracted much attention locally, but internationally too. Historically, most advertising campaigns based on fear have proven to be less than ineffective (fear works really well as a motivator in war!) After our first few viewings we tend...
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Is teaching an old dog new marketing tricks really that difficult? Not if the delivery method is correct.
As you get older your brain becomes less pliable and the ability for neurons to make fresh connections is much harder. Our brains are not hardwired as we have come to believe, but are ”soft-wired” by experience. Case study-based workshops are a proven adult learning method ...
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Keeping busy.
Berman Group
Bold Horizon Marketing
Brand strategy
Innes48 Hrs Startup
JIC incubator
KILN incubator
Marketing consulting
SEO Services Agency
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